Writing your marketing copy is a crucial part of your advertising campaign, because it should be compelling enough to motivate clients to hire you. While the design of your printed materials captivates people's attention, your marketing copy sells your services to them. Think of your marketing copy as your key to gaining your customer's trust, respect, and approval. This should be well-constructed, informative, and persuasive in order to achieve your goal.
* Effective Text Formatting: Text formatting is often disregarded in many marketing campaigns. The truth is, this can either make or break your campaign. Come to think of it, clients won't read your message word-per-word. They will most likely to skim over your printed materials. So, you must pay attention to proper text formatting to make sure that the most important information gets read. Use headings to make your copy more organized. Write the most important information in bold letters to make them more noticeable. Make use of bullet points and summarize features or benefits to make them easy to read.
* Call to Action: Give clients an unbeatable offer that they will find difficult to refuse. Use words that convey excitement to spark their curiosity and interest. Clients should know what to do after reading your marketing copy. Should they visit your studio? Check your website? Or take advantage of your discount? Telling clients exactly what you want them to do helps elicit a positive response from them.
* Personalized Sales Message: Talk to clients like an expert, but in a friendly and conversational manner. This will engage them to read the rest of your promotional material. Clients will most likely respond to you if they feel that you are communicating directly to them.
* Testimonials and Reviews: Adding testimonials and reviews on your marketing copy helps build your credibility; which helps convince customers that you are the right choice. Contact recent customers and ask them to give their feedback about your service. But, if you are still new in the business, you can offer free services in exchange of reviews.
Aside from your photographer portfolio, your promotional materials also contribute to the success of your profession. You have to ensure the quality of your marketing copy and your printed materials. So, whether you are printing business cards, posters, or brochures, it would be best to opt for professional color printing services. Professional online printing companies print full-color promotional materials that aid in your campaign.
More topics on Print Full-Color can be found at Color Printing.
Friday, August 28, 2009
Monday, August 24, 2009
Top 5 Tips For Perfect Wedding Photography
Internet journalist Matthew Connors caught up with the amazingly talented Wedding Photographers from Precise Moment Photography in Melbourne to find out just what it takes to get those perfect Wedding Photographs.
There response was amazingly simple yet very informative. "Wedding photography is not just our job it's our passion. Getting the perfect shot for our clients wedding memories is the goal, but it must be done in a natural and fun way that adds to the enjoyable memories of the wedding day".
When asked how that is achieved they said that "while every wedding we do has different people, lighting issues, weather and a number of other variables to deal with, our focus on capturing the natural expressions consistently delivers amazing results".
They went on to explain that there are several really great tips that can help achieve the perfect shots and a more enjoyable wedding day for all Brides and Grooms.
Precise Moment's Top 5 Wedding Photography Tips For Brides and Grooms
1. Just relax and enjoy yourself. Be your yourselves and your true personality will show through. If you are relaxed you will enjoy yourself more, the smiles will flow and the memories will be genuinely happy ones.
2. Make sure you let your wedding photographer know in advance what style of photography you prefer. Some couples prefer traditional photos, some like candid or contemporary. It's entirely your choice, but letting the wedding photographer know is paramount to getting the perfect results you're after.
3. Wear comfortable shoes. It's hard to genuinely smile when you're uncomfortable or your feet are killing you. In fact it often pays two pairs handy for various situations, especially in wet weather.
4. For the ladies, make sure you have matt looking make-up so you don't have shiny faces.
5. Don't be afraid to have a cuddle or a kiss at any time. These spontaneous emotions make the best photographs. A great wedding photographer will always be watching and ready and it's important you feel comfortable to be yourself and express your love in front of your photographer.
While these tips seem straight forward and simple to implement it takes a true expert to be able to implement them under the pressure of a wedding day and capture all those exact moments for your cherished memories.
Website: www.WeddingPhotographyMelbourne.info
There response was amazingly simple yet very informative. "Wedding photography is not just our job it's our passion. Getting the perfect shot for our clients wedding memories is the goal, but it must be done in a natural and fun way that adds to the enjoyable memories of the wedding day".
When asked how that is achieved they said that "while every wedding we do has different people, lighting issues, weather and a number of other variables to deal with, our focus on capturing the natural expressions consistently delivers amazing results".
They went on to explain that there are several really great tips that can help achieve the perfect shots and a more enjoyable wedding day for all Brides and Grooms.
Precise Moment's Top 5 Wedding Photography Tips For Brides and Grooms
1. Just relax and enjoy yourself. Be your yourselves and your true personality will show through. If you are relaxed you will enjoy yourself more, the smiles will flow and the memories will be genuinely happy ones.
2. Make sure you let your wedding photographer know in advance what style of photography you prefer. Some couples prefer traditional photos, some like candid or contemporary. It's entirely your choice, but letting the wedding photographer know is paramount to getting the perfect results you're after.
3. Wear comfortable shoes. It's hard to genuinely smile when you're uncomfortable or your feet are killing you. In fact it often pays two pairs handy for various situations, especially in wet weather.
4. For the ladies, make sure you have matt looking make-up so you don't have shiny faces.
5. Don't be afraid to have a cuddle or a kiss at any time. These spontaneous emotions make the best photographs. A great wedding photographer will always be watching and ready and it's important you feel comfortable to be yourself and express your love in front of your photographer.
While these tips seem straight forward and simple to implement it takes a true expert to be able to implement them under the pressure of a wedding day and capture all those exact moments for your cherished memories.
Website: www.WeddingPhotographyMelbourne.info
International Photography Contest for Best Erotic Tribal Art Image
Healing Research Institute announces the 2010 competition for the Hertzberg Prize for best image in the erotic tribal art category. The 2009 winner "Mayan Breasts" won the unanimous nod of all three judges and is featured on href="http://www.erotictribalart.com/">www.erotictribalart.com for sale for a limited time. The 2009 winner created an intense sensuous image of decorated breasts with a complex Mayan overlay which produced a remarkable and striking image. The winner wished to produce a picture which honored the female breast , but which was not lewd or offensive.Those interested in the photography competition can view this image and gain some idea of the winner's image, but it is not designed to be limiting in any way Entries are to be sent to HRI PO Box 1968 Santa Fe, New Mexico 87504.
Monday, August 17, 2009
"River to Well" Worldwide Photography Competition
A Lawrence, KS, community group has organized a worldwide photo competition called River to Well. The entry fee to submit a photo is $15, two photos for $25, or three photos for $30. All of the money from the entry fees will go to building a well in South Africa.
Any person can submit entries to this competition. There are three divisions for this photo competition: 1) Students 2) Amateur Non-Students 3) Professional photographers.
"We want people who are passionate about the campaign of bringing clean water to people who don't otherwise have the 'luxury' and actual photographers who want to get their name out, enter a photo competition, and at the same time give to a great cause," said Ken Chang, one of the River to Well organizers.
Deadline for submissions is September 15, 2009. The Entry Form and more information about the competition can be found at: http://www.rivertowell.com/.
Any person can submit entries to this competition. There are three divisions for this photo competition: 1) Students 2) Amateur Non-Students 3) Professional photographers.
"We want people who are passionate about the campaign of bringing clean water to people who don't otherwise have the 'luxury' and actual photographers who want to get their name out, enter a photo competition, and at the same time give to a great cause," said Ken Chang, one of the River to Well organizers.
Deadline for submissions is September 15, 2009. The Entry Form and more information about the competition can be found at: http://www.rivertowell.com/.
"Best Of Summer" Travel Photo Contest
Los Angeles-based Tours4Fun is taking entries for their "Best of Summer" travel photo contest. Photos must be originals and of landscapes, not people, and prizes include a shopping tour of Niagara Falls, a Washington, DC tour, or Grand Canyon helicopter or airplane highlights tours. The entry period begins today and voting will start on September 1st. Winners will be announced in October.
The contest is being promoted as an opportunity for travelers and tourists to submit their best photographs and share their unique views of the wonders they have seen. It is hoped that sharing these photos will not only benefit the winners but offer a chance for all to see locations they may not have visited before.
Tours4Fun is an industry leader in travel that specializes in tour packages to North American and European cities, landmarks, and national parks. Last month they introduced their "Circle Line" European tour packages of Western, Central and Eastern Europe. Tours4Fun also offers affordable tour packages to Asia, Australia, Africa, South America and the Middle East.
The "Best of Summer" travel photo contest is the latest in a series of incentive contests that have been offered by Tours4Fun. In order to be eligible, contestants must register and each vote will be credited to a specific email address. Only three votes per email will be allowed. The deadline for final votes to be cast will be September 30th.
"By offering North American tour packages as prizes we hope to spark a renewed interest in travel within the United States," said Maggie Lang, Co-Founder and Product Development, Tours4Fun, Webeez, Inc. "The Department of the Interior has done their part by offering fee-free admission weekends to our national parks this summer. This is our way to keep the ball rolling into the Fall."
North American numbers are already rising with increased admissions at the Grand Canyon, Yellowstone, Yosemite, and the American side of Niagara Falls. Travel to Washington, DC, San Francisco, Los Angeles and New York is also up with many Americans choosing not to stay home for vacation this year. This contest should help to keep those numbers rising.
The contest is being promoted as an opportunity for travelers and tourists to submit their best photographs and share their unique views of the wonders they have seen. It is hoped that sharing these photos will not only benefit the winners but offer a chance for all to see locations they may not have visited before.
Tours4Fun is an industry leader in travel that specializes in tour packages to North American and European cities, landmarks, and national parks. Last month they introduced their "Circle Line" European tour packages of Western, Central and Eastern Europe. Tours4Fun also offers affordable tour packages to Asia, Australia, Africa, South America and the Middle East.
The "Best of Summer" travel photo contest is the latest in a series of incentive contests that have been offered by Tours4Fun. In order to be eligible, contestants must register and each vote will be credited to a specific email address. Only three votes per email will be allowed. The deadline for final votes to be cast will be September 30th.
"By offering North American tour packages as prizes we hope to spark a renewed interest in travel within the United States," said Maggie Lang, Co-Founder and Product Development, Tours4Fun, Webeez, Inc. "The Department of the Interior has done their part by offering fee-free admission weekends to our national parks this summer. This is our way to keep the ball rolling into the Fall."
North American numbers are already rising with increased admissions at the Grand Canyon, Yellowstone, Yosemite, and the American side of Niagara Falls. Travel to Washington, DC, San Francisco, Los Angeles and New York is also up with many Americans choosing not to stay home for vacation this year. This contest should help to keep those numbers rising.
Monday, August 10, 2009
National Geographic Announces Fourth Annual International Photography Contest
National Geographic readers around the world are invited to take part in the 2009 National Geographic International Photography Contest. Readers of National Geographic's English-language editions in eight countries as well as readers of 20 of the magazine's international local-language editions are eligible to participate. The international grand-prize winners will receive a trip to National Geographic headquarters in Washington, D.C., and their winning entries will be published in all participating editions of National Geographic magazine. Winning entries from each territory will be featured in their local editions of National Geographic magazine.
English-language-edition readers in Australia, Canada, India, New Zealand, Republic of Ireland, South Africa, the United States and the United Kingdom are eligible to enter up to a total of six photographs across three categories: People, Places and Nature. Entries should be submitted electronically to www.ngphotocontest.com. The contest began Wednesday, Aug. 5, and ends Saturday, Oct. 31, 2009, 11:59 p.m. U.S. Eastern Time (ET). Photos can be black-and-white or color, shot with a digital camera or with conventional film, and must be submitted digitally. Each entry consists of an entry form, a single image and an entry fee. The entry fee is U.S. $12 per photo for entries received before 11:59 p.m. ET Oct. 15, 2009, and $22 per photo for entries received between Oct. 16 and Oct. 31. For details and official contest rules, visit www.ngphotocontest.com. Void where prohibited.
English-language-edition entries will be judged at National Geographic headquarters by a panel of three judges: National Geographic staff photographer Mark Thiessen; design editor of the international editions of National Geographic magazine Darren Smith; and White House photo editor Jenn Poggi. First-place category winners of the English-language-edition competition will win a digital camera kit.
The participating international local-language editions will submit their winning entries in each category to National Geographic headquarters to be judged alongside the winning English-language entries by Thiessen, Smith and Poggi. The judges will announce three international grand-prize winners in December 2009.
English-language-edition readers in Australia, Canada, India, New Zealand, Republic of Ireland, South Africa, the United States and the United Kingdom are eligible to enter up to a total of six photographs across three categories: People, Places and Nature. Entries should be submitted electronically to www.ngphotocontest.com. The contest began Wednesday, Aug. 5, and ends Saturday, Oct. 31, 2009, 11:59 p.m. U.S. Eastern Time (ET). Photos can be black-and-white or color, shot with a digital camera or with conventional film, and must be submitted digitally. Each entry consists of an entry form, a single image and an entry fee. The entry fee is U.S. $12 per photo for entries received before 11:59 p.m. ET Oct. 15, 2009, and $22 per photo for entries received between Oct. 16 and Oct. 31. For details and official contest rules, visit www.ngphotocontest.com. Void where prohibited.
English-language-edition entries will be judged at National Geographic headquarters by a panel of three judges: National Geographic staff photographer Mark Thiessen; design editor of the international editions of National Geographic magazine Darren Smith; and White House photo editor Jenn Poggi. First-place category winners of the English-language-edition competition will win a digital camera kit.
The participating international local-language editions will submit their winning entries in each category to National Geographic headquarters to be judged alongside the winning English-language entries by Thiessen, Smith and Poggi. The judges will announce three international grand-prize winners in December 2009.
Photo and Essay Contest
PIC Corporation (PIC), a multi-national provider of insect and rodent control products, is now accepting entries for its Healthy Home Photo and Essay Contest. One winner will be awarded a prize of $500 (U.S. dollars) for submitting the most original and creative essay and photo showcasing the use of PIC Corp. pest control products – including the mosquito coil, a popular deterrent since 1953.
To enter, visit and http://www.healthyhome-smartsolutions.org/Aug09Contest provide your contact information and a short (no more than 500 words) essay about how you use PIC Corp. products responsibly. When we receive your entry, we will send a confirmation email asking for a photo of you using the product mentioned in your essay.
Providing both a photo and essay via email completes your submission. There is only one entry per person. The contest begins at 12:01 AM Eastern Time Wednesday August 5, 2009 and ends 11:59 PM ET September 5, 2009
To enter, visit and http://www.healthyhome-smartsolutions.org/Aug09Contest provide your contact information and a short (no more than 500 words) essay about how you use PIC Corp. products responsibly. When we receive your entry, we will send a confirmation email asking for a photo of you using the product mentioned in your essay.
Providing both a photo and essay via email completes your submission. There is only one entry per person. The contest begins at 12:01 AM Eastern Time Wednesday August 5, 2009 and ends 11:59 PM ET September 5, 2009
Friday, August 7, 2009
Contest Seeks Photos of Most Epic Adventures for Chance to Win Ultimate Surf Trip
Pacifico beer is asking fans of the authentic pilsner to upload photos of their adventures for the chance to live the Pacifico lifestyle and win an "Epic Adventure" of their own. The contest, which launches on www.MexicoViaPacifico.com, enables consumers to submit photos for the opportunity to win a surf trip for four with professional surfer Joel Tudor, along with other great prizes.
Pacifico has always been a beer for the adventurous, fond of off-the-beaten-path destinations, especially given that the beer was originally discovered by west coast surfers on trips to Baja California, Mexico.
Prizes for the Pacifico Epic Adventure Contest include:
* One grand prize winner will win a trip for four to the Moana Resort on Waikiki Beach in Oahu for five days and four nights and surf lessons from professional surfer Joel Tudor, considered one of the best longboard surfers in the world
* Five first prize winners will receive their choice of a shortboard, longboard or stand-up paddle board from Surftech
* 50 second prize winners will receive a one-year subscription to Surfer Magazine
To enter, consumers can submit up to three photos of their own epic adventure on www.MexicoViaPacifico.com from July 8 to September 15, 2009. Upon completion of the submission period, the photos will be judged by a panel of experts including a Pacifico representative, professional surfer Joel Tudor and Grant Ellis, photo editor of Surfer Magazine. Photos will be judged on aesthetics as well as the degree of epic-ness of adventure, but Pacifico is leaving it up to consumers to decide what they consider an epic adventure.
Pacifico has always been a beer for the adventurous, fond of off-the-beaten-path destinations, especially given that the beer was originally discovered by west coast surfers on trips to Baja California, Mexico.
Prizes for the Pacifico Epic Adventure Contest include:
* One grand prize winner will win a trip for four to the Moana Resort on Waikiki Beach in Oahu for five days and four nights and surf lessons from professional surfer Joel Tudor, considered one of the best longboard surfers in the world
* Five first prize winners will receive their choice of a shortboard, longboard or stand-up paddle board from Surftech
* 50 second prize winners will receive a one-year subscription to Surfer Magazine
To enter, consumers can submit up to three photos of their own epic adventure on www.MexicoViaPacifico.com from July 8 to September 15, 2009. Upon completion of the submission period, the photos will be judged by a panel of experts including a Pacifico representative, professional surfer Joel Tudor and Grant Ellis, photo editor of Surfer Magazine. Photos will be judged on aesthetics as well as the degree of epic-ness of adventure, but Pacifico is leaving it up to consumers to decide what they consider an epic adventure.
Monday, August 3, 2009
World's Worst Photographers Wanted
Southern California photography instructor, and founder of PhotoWalkingTours (www.photowalkingtours.com), Ralph Velasco seeks the World's Worst Photographer and is offering a Grand Prize Photography Learning Package as bait.
Valued at over $1,000, the package consists of two private classes, five One on One PhotoWalkingTours, and much more. People are encouraged to nominate any who they think has most room for improvement and would most likely benefit from his services.
"Do you call your husband 'Henry VIII' because he cuts the heads off of everyone in his pictures? Does your girlfriend insist on taking pictures with telephone poles sprouting from her subjects' ears? If this is a common occurrence in the photographs of someone you know, then surely you're obligated to nominate him or her for my World's Worst Photographer contest," said Velasco.
He has a mission: Rid the world of bad photography, one image at a time. "I'm confident that I can help improve the photography of even the most self loathing 'photographer' out there, so I'm challenging spouses, friends, and all others, to nominate one person that they think could most benefit from one on one time spent with me in my photo classes and on my PhotoWalkingTours, Velasco continues.
"With the explosion in digital photography, there are more and more good people taking bad photographs, and I'd like to be a part of reversing that trend."
Velasco has spent the last 30 years photographing his travels to more than 35 countries on 5 continents, and he currently teaches photography in classrooms from San Diego to Santa Barbara, as well as guides people on a series of what is now 18 unique PhotoWalkingTours that he's developed. Needless to say, he doesn't agree that one must be born with a photographic eye to capture great images, but that it can be learned.
The winning entry will receive the Grand Prize Photography Learning Package valued at over $1,000, which includes participating in any 5 of Velasco's 2-hour One on One PhotoWalkingTours in Orange County; 4 hours of One on One classroom instruction including his "Improve Your Travel Photography" and "Capture the Essence of a Place" private classes; as well as several other prizes to be announced later. In addition, the winner will take home a limited edition, autographed, 16" x 20" gallery wrap of one of Velasco's photographs.
Three runners up will each receive a single 2-hour, small group PhotoWalkingTour in Orange County and participation in both of Velasco's classes with a small group, a package valued at over $135 each.
In order to nominate someone for these prizes, one must explain, in 50 words or less, why the nominee most deserves the Grand Prize Photography Learning Package and include this in the body of an e-mail sent to PhotoWalkingTours at gmail dot com, no attachments will be opened. Deadline for entries is October 31, 2009. Only qualified entries (those of 50 words or less) will be considered and the winner and runners up will be announced by 12/31/09. All entries will be judged by Ralph Velasco and the decision of the judge is final and in his sole discretion.
Valued at over $1,000, the package consists of two private classes, five One on One PhotoWalkingTours, and much more. People are encouraged to nominate any who they think has most room for improvement and would most likely benefit from his services.
"Do you call your husband 'Henry VIII' because he cuts the heads off of everyone in his pictures? Does your girlfriend insist on taking pictures with telephone poles sprouting from her subjects' ears? If this is a common occurrence in the photographs of someone you know, then surely you're obligated to nominate him or her for my World's Worst Photographer contest," said Velasco.
He has a mission: Rid the world of bad photography, one image at a time. "I'm confident that I can help improve the photography of even the most self loathing 'photographer' out there, so I'm challenging spouses, friends, and all others, to nominate one person that they think could most benefit from one on one time spent with me in my photo classes and on my PhotoWalkingTours, Velasco continues.
"With the explosion in digital photography, there are more and more good people taking bad photographs, and I'd like to be a part of reversing that trend."
Velasco has spent the last 30 years photographing his travels to more than 35 countries on 5 continents, and he currently teaches photography in classrooms from San Diego to Santa Barbara, as well as guides people on a series of what is now 18 unique PhotoWalkingTours that he's developed. Needless to say, he doesn't agree that one must be born with a photographic eye to capture great images, but that it can be learned.
The winning entry will receive the Grand Prize Photography Learning Package valued at over $1,000, which includes participating in any 5 of Velasco's 2-hour One on One PhotoWalkingTours in Orange County; 4 hours of One on One classroom instruction including his "Improve Your Travel Photography" and "Capture the Essence of a Place" private classes; as well as several other prizes to be announced later. In addition, the winner will take home a limited edition, autographed, 16" x 20" gallery wrap of one of Velasco's photographs.
Three runners up will each receive a single 2-hour, small group PhotoWalkingTour in Orange County and participation in both of Velasco's classes with a small group, a package valued at over $135 each.
In order to nominate someone for these prizes, one must explain, in 50 words or less, why the nominee most deserves the Grand Prize Photography Learning Package and include this in the body of an e-mail sent to PhotoWalkingTours at gmail dot com, no attachments will be opened. Deadline for entries is October 31, 2009. Only qualified entries (those of 50 words or less) will be considered and the winner and runners up will be announced by 12/31/09. All entries will be judged by Ralph Velasco and the decision of the judge is final and in his sole discretion.
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