A portrait artist from South Dakota harnessed the world's most powerful social networking tool and watched his business boom.In search of new high school clients, Rod Evans ditched traditional direct mail for Facebook. The result: 70 new sessions and $100,000 in extra sales. He posted photographs of high school seniors to online photo albums and added students as "friends." His popularity on Facebook grew rapidly, eclipsing 1,000 friends within 6 weeks, creating buzz in local high schools. Evans had gone viral.
Now Evans shares his teen marketing strategies in a new video tutorial for photographers. It teaches portrait artists how to create targeted advertising, harness the viral power of Facebook to reach new audiences, and create a business presence. Rod guides new Facebook users through setting up their profile, group and business pages. He talks at length about his strategy, which includes effective Facebook etiquette. The 54-minute tutorial concludes with an overview of how Rod incorporates Facebook in his overall marketing strategy.
The video has received rave reviews in its first month of release from photographers who have already reaped the benefits of Evans' marketing strategy. The tutorial is available for immediate download at http://www.evanscreativetraining.com/ [Evans Creative Training].
1 comment:
I looked up to graphic designers like Andy Evans from andyart.com (site bought by someone else since) who made the coolest (and animated!) navigation interfaces around.Slicing graphics into many parts and putting them together with tables began with a vengeance around this time.
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