Wednesday, April 1, 2009

3 Ways to Create Content Easily & Quickly For Your Photography Blog by Rodney Washington

You can hire a freelance writer to create the articles for you, try using a service like elance.com or guru.com to locate freelance writers that specialize in your subject matter.

1# Speak Your Articles:

Articles no longer have to be written, today, they can be spoken. Basically all you need to do is draft an outline of your article, speak in terms of bullet points that you wish to highlight and record yourself "speaking" your article.

You can use a service like AudioAcrobat.com that will allow you to record your voice for up to two hours. It's as simple as creating a voice mail message and the best thing it requires no more than a phone line and a message.

After your call is completed the service will email you a copy of the recording that you can then download and post it directly to your blog.

If you want a written transcript of your voice recording you can use a transcription service like eScriptionist.com. Just send your MP3 file that Audio Acrobat provides you and they'll produce a written transcript for about a $1.50 per minute.

So for example for a 15-minute conversation a transcription will cost you about $23 dollars. Now you have an audio recording and a written transcript for your blog visitors. Now you have a tangible product.

2# Video & Audio Content On The Fly:

For example, if you're a wedding photographer you could attend a bridal trade show. There you could interview a wedding gown designer, florist or cake decorator, wedding invitation designer for example, (be sure to ask permission first) record the interviews using a simple pocket video recorder.

(I recommend the Flip Video Mino Camcorder you can pick up one for under $200 through Amazon) or you can bring along a simple digital pocket voice recorder to conduct your interview. You can post then post these interviews directly to your blog.

Video Client Testimonials - if your face-to-face with your client ask them if you can conduct a quick & informal in person interview (testimonials are one of the best forms of promotion) again all you need is an inexpensive video recorder and an interested interviewee.

Audio Client Testimonials - if can't do a face-to-face interview you can ask for audio testimonials. All they need to do is to dial into your Audio Acrobat account and leave a personal message. You can then post the MP3 file to your blog.

3 # Create a slideshow montage of your images set to music

Video style montages create an ambience or mood for your prospects; let prospects see what you're capable of doing for them, think of 'visual storytelling'. A video montage can be put together with a video editing software like iMovie or it's equivalent for the PC platform -or- you can hire a professional video editor to do it for you.

Want another quick tip that will help you build your subscriber list fast?

Ask your blog visitors to register for your e-mail newsletter in exchange for a special MP3 recording and transcript. For example if you're a wedding photographer, you could combine your interviews together into a digital product that they can download. You should create a title for the product and give it away or offer it for sell.

If you use (and you should) a mailing list service just add an email subscriber form to your blog and invite visitors to sign up for list.

Just make sure that the recording is valuable and relevant to the needs of your readers. If the content you provide is useful they will gladly give you their email address in exchange for it.

As a bonus you now have permission-based system to contact your prospects about your offerings over and over again.

Your goal is to make your blog a one-stop shop for current news and information that you know prospects will need and appreciate.

And now I'd like to invite you to get instant access to my free 45 minute audio course and special report 5 Secrets To Running A Successful Photography Business That They Didn't Teach You In School when you visit http://photo-marketing-mentor.com/free You'll receive tips, tools, techniques and strategies to help you either get your photography business off the ground -or- increase your existing business by opening new markets today!

1 comment:

Sara Haley said...

I'm a transcriptionist and I can transcribe audio for $1.00/minute. My website is www.amy-jamie.com for those interested. :) Thanks! -SKH